CONSUMER BEHAVIOR AND ARTIFICIAL INTELLIGENCE: THE ROAD TO PERSONALIZED SHOPPING EXPERIENCES

Lazea Ruxandra and Nichita Anca
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Lazea Ruxandra: 1 DECEMBRIE 1918 UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA
Nichita Anca: 1 DECEMBRIE 1918 UNIVERSITY OF ALBA IULIA, FACULTY OF ECONOMICS, ROMANIA

Annals - Economy Series, 2024, vol. 6II, 122-126

Abstract: The present article delves into how nowadays advancements in artificial intelligence can shape consumer behavior. Due to the novelty degree of this research topic, we choose a theoretical approach by conducting a literature review of relevant studies. We identified the main advantages and disadvantages that artificial intelligence triggers for companies and consumers, which appeared after the emergence of this cutting-edge technology. We also addressed in detail the crucial possibility for companies of personalizing shopping experiences and catering to consumers’ needs with the help of AI tools integrated into next-level search platforms, which can learn clients’ preferences and recommened products/services with a high accuracy degree.

Keywords: consumer behavior; artificial intelligence; personalized shopping; hyper-personalization; customer loyalty; data privacy (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2024:v:6ii:p:122-126

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