EXPLORING THE FACTORS THAT CAN STIMULATE FAN ENGAGEMENT IN CONDITIONS OF LOW SPORTS PERFORMANCE

Sandu Vlad Antonius, Popescu Marius Catalin, Costin Dan Eugen, Pasarin Leonardo Daniel and Popa Marian Gabriel
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Sandu Vlad Antonius: UNIVERSITY OF CRAIOVA,ROMANIA
Popescu Marius Catalin: UNIVERSITY OF CRAIOVA,ROMANIA
Costin Dan Eugen: DUNAREA DE JOS UNIVERSITY OF GALATI, ROMANIA
Pasarin Leonardo Daniel: UNIVERSITY OF CRAIOVA,ROMANIA
Popa Marian Gabriel: UNIVERSITY OF CRAIOVA,ROMANIA

Annals - Economy Series, 2024, vol. 6II, 282-290

Abstract: In the digital age we live in today, fan engagement is more important than ever. With so many distractions competing for people's attention online, teams and athletes must find ways to capture the attention of their fans. Professional sports would not exist without engaged fans as we know it today. In the paper "Exploring the factors that can stimulate fan engagement in conditions of low sports performance" we begin with a brief description of this phenomenon of fan engagement and its importance within any sports organization, and how fans have had to keep up with the digital age. In the end, a small study is presented on the factors that contribute to maintaining the relationship with the fans even when the team or the athlete has a period with lower performances.

Keywords: fan engagement; sport; digital age; social media; performance (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2024:v:6ii:p:282-290

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