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LOCATION MATTERS: HOW RECYCLING SITE FEATURES INFLUENCE GENERATION X'S RECYCLING PRACTICES

Bejan Brindusa Mariana, Pop Ciprian Marcel and Sirbu Gabriela Nicoleta
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Bejan Brindusa Mariana: BABES-BOLYAI UNIVERSITY OF CLUJ-NAPOCA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, MARKETING DEPARTMENT
Pop Ciprian Marcel: BABES-BOLYAI UNIVERSITY OF CLUJ-NAPOCA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, MARKETING DEPARTMENT
Sirbu Gabriela Nicoleta: WEST UNIVERSITY OF TIMISOARA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, MARKETING AND INTERNATIONAL ECONOMIC RELATIONS DEPARTMENT

Annals - Economy Series, 2025, vol. 6, 666-675

Abstract: According to generational theory, Generation X is characterized by pragmatism and flexibility. Members of this cohort are individuals who have experienced a socio-economic transition, marked by major social changes that have developed their critical thinking and personal autonomy. Unlike Generation Y and Generation Z, Generation X consumers show a much lower interest in adopting sustainable principles, with their concern for the environment being mostly declarative. Based on these aspects, the article aims to outline a profile of Generation X, placing greater emphasis on their sustainable behavior and on the importance of the locations where the recycling process takes place.

Keywords: Generation X; recycling site accessibility; recycling behaviour; sustainability (search for similar items in EconPapers)
Date: 2025
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