INNOVATION AND TECHNOLOGY SUPPORTING SUSTAINABLE FASHION

Pirvu Marcel and Coca-Costea Georgiana
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Pirvu Marcel: FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION OF BABES-BOLYAI UNIVERSITY CLUJ-NAPOCA
Coca-Costea Georgiana: FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION OF BABES-BOLYAI UNIVERSITY CLUJ-NAPOCA

Annals - Economy Series, 2026, vol. 2, 255-265

Abstract: The fashion industry faces increasing pressure to adopt sustainable practices due to its environmental impact and resource consumption. Digital traceability and innovative technologies have emerged as key tools to enhance transparency, operational efficiency, and consumer trust. Blockchain ensures secure and verifiable tracking of products throughout their lifecycle, while artificial intelligence (AI) optimizes production, reduces waste, and personalizes customer experiences. AI-driven generative design, virtual fitting systems, and advanced recommendation engines enable brands to minimize material use and energy consumption while meeting consumer expectations. Sustainable materials such as Piñatex, Lyocell, Orange Fiber, and recycled fibers support circular economy principles, reducing environmental footprints. Collaboration across industries and integration of digital systems are essential for embedding sustainability at every production stage. By combining technology, innovation, and responsible practices, the fashion sector can achieve ecological resilience, economic competitiveness, and ethical value creation, offering a model for a more sustainable global industry.

Keywords: Sustainable fashion; Digital traceability; Artificial intelligence; Blockchain; Circular economy. (search for similar items in EconPapers)
Date: 2026
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