Tobacco industry litigation strategies to oppose tobacco control media campaigns

J K Ibrahim and Stanton A. Ph.D. Glantz

University of California at San Francisco, Center for Tobacco Control Research and Education from Center for Tobacco Control Research and Education, UC San Francisco

Abstract: Objective: To document the tobacco industry’s litigation strategy to impede tobacco control media campaigns. Methods: Data were collected from news and reports, tobacco industry documents, and interviews with health advocates and media campaign staff. Results: RJ Reynolds and Lorillard attempted to halt California’s Media Campaign alleging that the campaign polluted jury pools and violated First Amendment rights because they were compelled to pay for anti-industry ads. The American Legacy Foundation was accused of violating the Master Settlement Agreement’s vilification clause because its ads attacked the tobacco industry. The tobacco companies lost these legal challenges. Conclusion: The tobacco industry has expanded its efforts to oppose tobacco control media campaigns through litigation strategies. While litigation is a part of tobacco industry business, it imposes a financial burden and impediment to media campaigns’ productivity. Tobacco control professionals need to anticipate these challenges and be prepared to defend against them.

Keywords: litigation; media; tobacco industry (search for similar items in EconPapers)
Date: 2006-02-01
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.escholarship.org/uc/item/3hm1f0mn.pdf;origin=repeccitec (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cdl:ctcres:qt3hm1f0mn

Access Statistics for this paper

More papers in University of California at San Francisco, Center for Tobacco Control Research and Education from Center for Tobacco Control Research and Education, UC San Francisco
Bibliographic data for series maintained by Lisa Schiff ().