Factors driving fashion design industry: Key success factors of Thai designers’ brands

Pattaresa Neawnan () and Komsan Suriya ()
Additional contact information
Pattaresa Neawnan: Chiang Mai University

The Empirical Econometrics and Quantitative Economics Letters, 2012, vol. 1, issue 2, 71-80

Abstract: This study investigates key success factors that drive the fashion design industry in Thailand. It emphasizes only Thai designers and their brands. It measures the success of each brand by numbers of domestic and international branches, and numbers of given “like” in Facebook. It found that the linkages between the brands and popular movie stars, the advertisement in world class fashion magazine, and window display in department stores are three key success factors. Successful designers need not to be persons in hi-society. The fashion design industry opens to everyone who has design skills and creativity.

Keywords: Fashion design; Thai designer; Thai brand; Key success factor; Economics of fashion (search for similar items in EconPapers)
JEL-codes: L67 O12 O31 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.jyoungeconomist.com/images/stories/EEQE ... 2_Neawnan_Suriya.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:chi:journl:v:1:y:2012:i:2:p:71-80

Access Statistics for this article

The Empirical Econometrics and Quantitative Economics Letters is currently edited by Komsan Suriya

More articles in The Empirical Econometrics and Quantitative Economics Letters from Faculty of Economics, Chiang Mai University Contact information at EDIRC.
Bibliographic data for series maintained by Komsan Suriya ().