Considering culture in redefining educational experiences through gamification

Angelica-Nicoleta NECULĂESEI (onea) and Irina-Teodora Manolescu
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Angelica-Nicoleta NECULĂESEI (onea): Alexandru Ioan Cuza University of Iasi
Irina-Teodora Manolescu: Alexandru Ioan Cuza University of Iasi

Management Intercultural, 2024, issue 52, 37-45

Abstract: Today's world comes with numerous challenges, especially in the educational space. New technologies and the virtual environment bring changes in values, attitudes, and behaviors, creating the premises for redefining the educational process on the one hand, and on the other hand, generating interest in the use of game elements in non-play contexts through gamification. The specialized literature supports this orientation by presenting the benefits and the problems that need to be addressed for better integration of gamification in university environments. One of the important issues highlighted is the need to adapt to cultural specificity, which is related to resistance to change, the nature of motivation, and the degree of appreciation for cooperation or competition, among other factors.

Keywords: gamification; culture; cultural dimensions, higher education (search for similar items in EconPapers)
JEL-codes: I29 O39 Z19 (search for similar items in EconPapers)
Date: 2024
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