STAGES OF A STRATEGIC MANAGEMENT MODEL

Mihaela – Lavinia Ciobanica
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Mihaela – Lavinia Ciobanica: Faculty of Accounting and Financial Management, Constanta, SPIRU HARET University, Romania

SEA - Practical Application of Science, 2014, issue 4, 35-46

Abstract: In the literature dedicated to strategic management there is no unitary vision of the authors regarding the sequence of actions that give content to the respective process and what their stages are. With all existing differences, the visions of different authors nevertheless observe the unitary logic of developing a series of actions. These actions begin with the competitive environment analysis in which the organization operates and with the establishment of its strategic mission and they end with the performance evaluation after the strategy has been applied and, if appropriate, with the reconsidering of this strategy and the making of the necessary corrections to it. Such a basic structure of the process is adopted in most organizations that practice the strategic management. But noticeable differences appear in the degree of the formalization of the process and in the involvement of different managerial levels in the designing and detailing of its components.

Keywords: Performance; Model; Strategy; Competitive advantage; Mission (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2014:i:4:p:35-46

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