MARKETING CONCEPT - MODERN VISION FOR TOURISM DEVELOPMENT

Marius Boiţă
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Marius Boiţă: „Vasile Goldiş” Western University of Arad, Romania

SEA - Practical Application of Science, 2014, issue 6, 27-32

Abstract: Nowadays marketing appears to be the result of long efforts of generalization and reflection of economical theory regarding marketing practice that has emerged and developed as a consequence of contemporary social and economic dynamism. Through the implementation of an effective marketing system and modern Romanian tourism, constantly improving quality performance of products or services will be provided towards achieving a performing tourism. The recent ongoing development of tourism, vast global expansion, the development of tourism in tourist reception structures by applying a suitable marketing will increase the tourism potential consumer’s satisfaction. In order to obtain a sustainable position in the tourism market and tourism companies must address complex marketing plan strategies.

Keywords: Tourism; Services; Consumers; Marketing; Tourism market (search for similar items in EconPapers)
JEL-codes: L26 M31 Q56 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:seapas:y:2014:i:6:p:27-32

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