EXPLORING IMPULSE BUYING BEHAVIOR AMONG IRANIAN TOURISTS IN MALAYSIA (CASE STUDY)

A. Foroughi Author_Email: Decart110@yahoo.com, N. Aishah Buang and M.Sherilou
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A. Foroughi Author_Email: Decart110@yahoo.com: Faculty of Education ,UKM
N. Aishah Buang: Faculty of Education ,UKM
M.Sherilou: Department of E-MBA Iust University

No 2011-168, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: Impulse buying; shopping enjoyment; impulse buying tendency; in-store browsing (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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