A STUDY OF THE RELATIONSHIP BETWEEN MARKETING MIX AND CUSTOMER RETENTION FOR HERBAL COFFEE IN MALAYSIA

Dr. Shankar a/l Chelliah Author_Email: Shankar@usm.my and Chin Kok Kwon
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Dr. Shankar a/l Chelliah Author_Email: Shankar@usm.my: School of Management,Universiti Sains Malaysia
Chin Kok Kwon: Open University of Malaysia,Seberang Jaya, Penang, Malaysia

No 2011-279, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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