THE IMPACTS OF MARKETING MIX ON STUDENTS CHOICE OF UNIVERSITY STUDY CASE OF PRIVATE UNIVERSITY IN BANDUNG, INDONESIA

Elisabeth Koes Soedijati Author_Email: Elisabeth.ks@widyatama.ac.id and Sri Astuti Pratminingsih
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Elisabeth Koes Soedijati Author_Email: Elisabeth.ks@widyatama.ac.id: Universitas Widyatama, Bandung, Indonesia
Sri Astuti Pratminingsih: Universitas Widyatama, Bandung, Indonesia

No 2011-385, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: marketing mix; higher education (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Citations: View citations in EconPapers (2)

Published in 2nd ICBER 2011 Proceeding, March 2011

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