IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) LINKED TO STRATEGIC SUPPLIER PARTNERSHIP IN SUPPLY CHAIN MANAGEMENT (SCM)? EMPIRICAL EVIDENCE FROM MALAYSIAN MALAY ORGANIZATIONS

Arawati Agus Author_Email: Araa@ukm.my, Za’faran Hassan, Anizah Zainnuddin and Muhammad Rozi Malim
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Arawati Agus Author_Email: Araa@ukm.my: Graduate School of Business,Universiti Kebangsaan Malaysia
Za’faran Hassan: Faculty of Business Management,Institute of Malay Thoughts and Leadership (IMPAK),Universiti Teknologi MARA
Anizah Zainnuddin: Faculty of Business Management,Institute of Malay Thoughts and Leadership (IMPAK),Universiti Teknologi MARA
Muhammad Rozi Malim: Institute of Malay Thoughts and Leadership (IMPAK),Universiti Kebangsaan Malaysia

No 2011-454, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: Supply chain management; strategic supplier partnership and customer relationship management; and structural equation modeling (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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