IS IT JUST TECHNOLOGY OR OTHER ELSE BEHIND APPLE? STUDY OF MARKETING STRATEGY FOR IPAD LAUNCHING AS ITS NEW INNOVATIVE PRODUCT

Jose Antonio Hernandez Author_Email: Ing.jose.hernandez@gmail.com and Dr. Yuan GuoHua
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Jose Antonio Hernandez Author_Email: Ing.jose.hernandez@gmail.com: School of Management,Wuhan University of Technology,P.R. China
Dr. Yuan GuoHua: School of Management, International Office, Wuhan University of Technology, P.R. China

No 2011-518, 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding from Conference Master Resources

Keywords: Marketing Strategy; Price Skimming; Price Setting Strategy; Ipad; Apple. (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-03
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Published in 2nd ICBER 2011 Proceeding, March 2011

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