THE HAPPINESS-TO-CONSUMPTION RATIO: AN ALTERNATIVE APPROACH IN THE QUEST FOR HAPPINESS

Silvio Borrero Caldas ()

Estudios Gerenciales, 2010

Abstract: The huge amounts of money spent every year in purchasing material goodsdo not seem very effective in increasing consumers´ happiness. Indeed, higherincome and correspondingly expensive consumption do not make people muchhappier, which implies that current consumerism is extremely inefficientin terms of producing happiness. Extant research and exploratory analysessuggest that people could improve their happiness-to-consumption efficiencythrough activities that let them achieve a sense of mastery and belonging, andby engaging in experiential and social consumption. Based on preliminaryresults hereby discussed, the article proposes research questions to be investigatedby means of a cross-cultural study, anticipates potential contributionsto the field, and suggests future research possibilities.

Keywords: Happiness; entropy; consumption; materialism; individualism. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://bibliotecadigital.icesi.edu.co/biblioteca_d ... s-to-consumption.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:col:000129:008415

Access Statistics for this article

More articles in Estudios Gerenciales from Universidad Icesi Contact information at EDIRC.
Bibliographic data for series maintained by Coordinador ICESI ().