Marketing en la internacionalización del turismo: avance de un proceso de revisión sistemática de literatura

Marketing en la internacionalización turística: Avance del proceso de literatura sistemática

Sandra Rojas Berrio, Jeisson Leonardo Rincón Novoa and Ricardo Arturo Vega Rodríguez

Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID

Abstract: this document purpose is to present a preview of Systematic Literature Review (SLR) which aim is to analyze the use of marketing in tourism internationalization.

Keywords: Turismo; Marketing; Internacionalización; Revisión Sistemática de la Literatura (search for similar items in EconPapers)
JEL-codes: L83 M16 M30 (search for similar items in EconPapers)
Pages: 17
Date: 2017-11
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Published in Econografos

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Persistent link: https://EconPapers.repec.org/RePEc:col:000176:022789

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