Análisis de regresión logística para investigación de mercados*

Logistic regression analysis for marketing research

Nelcy Rocío Escobar Moreno

Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID

Abstract: This paper is the latest work of the series that intend to integrate the application of multivariate analysis techniques to different marketing processes, taking place within many case studies in business. This particular work presents a methodological guide for the implementation of Logistic Regression Analysis like quantitative tool in the Marketing Research process. It is expected to provide students and marketing researchers with a methodological framework that allows them to understand this statistical resource, and to apply their academic and business cases using SPSS software.

Keywords: Logistic Regression Analysis; Multivariate Analysis; Quantitative Analysis; Marketing Research (search for similar items in EconPapers)
JEL-codes: C38 C87 M30 M31 M39 (search for similar items in EconPapers)
Pages: 21
Date: 2013-07
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Published in Econografos

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Persistent link: https://EconPapers.repec.org/RePEc:col:000176:022803

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