 Estudio de caso – comunicaciones de mercadeo para el sector healthcare de la compañía Philips Colombiana S.A.SCase study – marketing communications for the healthcare sector of the company Philips Colombiana S.A.SJosé Manuel Villamarín García and Julián Ramírez Angulo Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID Abstract: The main objective of this case study is to propose and analyze a series of descriptive issues regarding to the current marketing communications status of the Healthcare sector in the multinational company Philips. By designing and implementing a few, but key personal interviews, made to persons whose positions generates a constant contact with the organization's customers and a personal research based on inquiry, observation and web search, we can achieve to collect valuable information that reflects both the current situation as the challenges and strengths that showcase the enterprise to the future in this field. On this bases we could determine that the company has means and assets which could enhance its communications, but also that without develop any kind such actions, due to the lack of a staff and itself to a marketing department, has achieved outstanding and sustained outcomes during the last years. Keywords: marketing communications; web resources; databases; external players; information systems (search for similar items in EconPapers) Published in Econografos Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:col:000176:022892 Access Statistics for this paper More papers in Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID Contact information at EDIRC. |
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