 Investigación, experiencias e identidad en el trabajo colaborativo del semillero de investigación Management and Marketing (M&M)Sara Luz Castro Arevalo, Anyi Catalina Cepeda Cortes, Natalia Estefania Cortes Guzmán, Jairo Andres Mejía Martínez and Sara Lucia Mosquera Pachón Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID Abstract: This research, conducted by the Management and Marketing (M&M) research group at the Universidad Nacional de Colombia (UNAL), sought to understand the experiences of interns and trainees within the Faculty of Economic Sciences. To this end, a Design Thinking-based workshop was designed and implemented during the 2025-1 semester, and it allowed us to collect the emotions, perceptions, and challenges encountered before, during, and after the professional internship or traineeship of a student. The study combined literature review, collaborative development of the Design Thinking workshop, data collection, transcription, and grouping, and qualitative analysis using NVivo. The Insights show that the concepts of employer branding, employee journey, and employee well-being function as an integrated system where clear communication and consistent interpersonal relationships increase the satisfaction of students participating in internships and traineeships. Keywords: employer branding; employee journey; workplace well-being; experiences; emotions (search for similar items in EconPapers) Published in Documentos FCE UNAL Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:col:000176:023144 Access Statistics for this paper More papers in Econógrafos, Escuela de Economía from Universidad Nacional de Colombia, FCE, CID Contact information at EDIRC. |
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