Behavioral Insights for Better Public Communication in Health Crisis

Alexander Villarraga-Orjuela, Paul Joseph Hasselbrinck-Macias, Sandra Rodríguez, María Esperanza Cuenca-Cora, Jana Schmutzler (), Alberto Mario De Castro-Correa, Camilo Alberto Madariaga-Orozco, Juan Pablo Ferro-Casa, Luis Zapata and Carolina Mercedes Vecchio-Camargo
Additional contact information
Alexander Villarraga-Orjuela: Universidad del Norte
Paul Joseph Hasselbrinck-Macias: Universidad del Norte
Sandra Rodríguez: Universidad del Norte
María Esperanza Cuenca-Cora: Universidad del Norte
Alberto Mario De Castro-Correa: Universidad del Norte
Camilo Alberto Madariaga-Orozco: Universidad del Norte
Juan Pablo Ferro-Casa: Universidad del Norte
Luis Zapata: Universidad del Norte
Carolina Mercedes Vecchio-Camargo: Universidad del Norte

No 21228, Ensayos de Economía from Universidad Nacional de Colombia Sede Medellín

Abstract: Amidst the COVID-19 pandemic, effective public communication became of utmost importance. This is especially true for the time after the easing of lockdowns, which meant an increased emphasis on personal responsibility and adoption of self-care measures. We conducted an experiment that tested three behavioral tools for communication —framing, population targeting, and social norms— to assess behavioral biases that pose a barrier to effective communication efforts and provide useful information for governments to use in crisis situations. In order to measure the effectiveness of the various communication features, we relied on an Attitudes Scale developed and tested for this purpose.

Keywords: Behavioral biases; crisis communication; COVID-19; framing; population targeting; social norms; Attitudes Scale (search for similar items in EconPapers)
JEL-codes: C91 D83 D90 D91 I12 (search for similar items in EconPapers)
Pages: 27 pages
Date: 2024-09-13
New Economics Papers: this item is included in nep-exp and nep-hea
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://revistas.unal.edu.co/index.php/ede/article/view/114754 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:col:000418:021228

Access Statistics for this paper

More papers in Ensayos de Economía from Universidad Nacional de Colombia Sede Medellín Contact information at EDIRC.
Bibliographic data for series maintained by Universidad Nacional de Medellín ( this e-mail address is bad, please contact ).