Schumpeter and the Blue Ocean Strategy

Jan Ter Wengel (), Gilma Beatriz Ferreira-Villegas (), Gérman Pérez-Hernández () and Luis Miguel Suárez-Cruz ()

Revista de la Maestría de Derecho Económico, 2010

Abstract: Resumen The purpose of this paper is to integrate and quantify the Blue Ocean Strategy for the business activities proposed by the Kim and Mauborge model and by Schumpeter´s competitive strategy. It analyzes the importance of innovation and scale economy in Colombia, based on information from 8.000 companies over a period of 12 years. This study also emphasizes the importance of new product performance, new technologies, innovation, invention, scale economy and production cycles in companies, based on our empirical exercise and international trade and economy recent literature. The possibility of improving the performance of companies with strategies for new products and processes is vital for industry policies seeking new ways to help businesses foster innovation. This paper analyzes how the Blue Ocean Strategy is particularly useful as a guide to help entrepreneurs achieve dynamic innovation. The empirical exercise documented is a sector analysis approach for company growth, considering contribution decomposition obtained by of the development of new products, markets, processes, raw materials used and reorganization through take-overs and fusions.

Keywords: Innovation; Invention; Business Management; Industrial Economy (search for similar items in EconPapers)
JEL-codes: D24 L23 L60 (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.javeriana.edu.co/Facultades/C_Juridicas ... jan_ter_wengel_2.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:col:000441:011505

Access Statistics for this article

More articles in Revista de la Maestría de Derecho Económico from Universidad Javeriana - Derecho Económico
Bibliographic data for series maintained by Roberto Borda Ridao ().