Effects of the use of competitiveness as a strategy on exporting companies: Status of the issue

Gladys Mireya Valero Córdoba (), Manuel Rodenes () and Gladys Elena Rueda ()

Revista Equidad y Desarrollo, 2017, issue 30, No 16318, 173-194

Abstract: The literature on competitiveness to enter the international market has initially focused on the competitive approach of the diamond model; however, after reviewing other elements in the process of internationalization of companies, new strategies have emerged. This work is based on a literature review and proposes a model of variables, subvariables, indicators, and authors, seeking to determine the competitive strategy of companies to enter international markets. The importance of this work lies mainly in basing export efficiency on new elements related to competitiveness, innovation, productivity, and business structure, which define the strategy of companies, and how it is possible to confirm that these elements are valuable within competitiveness as an internationalization strategy for companies. The model we propose is a step forward for new elements required by international strategy.

Keywords: Competitiveness; strategy; exports; internationalization; company (search for similar items in EconPapers)
JEL-codes: B12 F10 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.19052/ed.4214

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:col:000452:016318

Access Statistics for this article

More articles in Revista Equidad y Desarrollo from Universidad de la Salle Contact information at EDIRC.
Bibliographic data for series maintained by Adriana Otálora Buitrago ().