Estrategia y cognición: la ejecutabilidad de la estrategia a través del alineamiento cognitivo

Alberto Ramón Levy ()

Revista Ad-Minister, 2011

Abstract: Los procesos de generación de opciones alternativas y de toma de la decisión estratégicason producto de los mapas mentales subjetivamente construidos por los decisores y delos ejecutores. Los diferentes agentes de la organización, entendida como un sistemasociotécnico complejo, deciden y operan a través de mapas mentales con los que “leen” larealidad. El alineamiento de esos mapas mentales, basado en la comunicación convergenteorientada a reducir la dispersión cognitiva de esos agentes, es la clave de la ejecución dela estrategia y del aprendizaje organizacional. Estrategy and cognition: the strategy execution process through cognitive alignment The alternative-generating processes and strategic decision making are results of mental maps subjectively built by decision makers and executors. The different agents of the organization, understood as a socio-technical complexity, decide and act through mental maps used to “read” the reality. The alignment of these mental maps, that is based on convergent communication, contributes to reduce cognitive dispersion in the agents and, becomes the key to strategy execution and organizational learning.

Keywords: Estrategia; Mapas Mentales; Alineamiento; Cognición; Ejecución; Strategy; Mental Maps; Alignment; Cognition; Execution. (search for similar items in EconPapers)
JEL-codes: I2 M10 M19 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:col:000475:011769

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