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Fair Pricing, Upstream Market Power, and Vertical Restraint

Stephen Hamilton () and Benjamin Ouvrard ()
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Stephen Hamilton: Department of Economics, California Polytechnic State University
Benjamin Ouvrard: Grenoble Applied Economics Laboratory

No 2402, Working Papers from California Polytechnic State University, Department of Economics

Abstract: Fair pricing standards are used in various industries, encompassing fair trade, labor practices, and state-regulated pricing. We demonstrate that fair pricing can serve as a vertical restraint by a dominant manufacturer on its retailers to fully coordinating prices in a multi-product distribution channel with fair priced and conventional goods. We identify buyer market power by the manufacturer in the upstream market as a novel role for a manufacturer to impose a vertical restraint on retailers in the downstream market, and characterize the vertical restraint that maximizes collective rents in terms of demand-side and supply-side diversion ratios.

Keywords: Fair pricing; vertical restraint; buyer market power (search for similar items in EconPapers)
JEL-codes: D43 L13 L14 L42 (search for similar items in EconPapers)
Pages: 37 pages
Date: 2024
New Economics Papers: this item is included in nep-com, nep-des, nep-hme, nep-mic and nep-reg
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Persistent link: https://EconPapers.repec.org/RePEc:cpl:wpaper:2402

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