Customer attitudes towards buying e-books: Perspectives from a Romanian publishing house

Vlad Rosca

Journal of Community Positive Practices, 2015, issue 4, 105-111

Abstract: The research is built around one single survey question that lies at its core, namely whether the prospects of a public sector publishing house would like to buy and download books directly from the house`s website. Results indicate a strong modification of customer behavior within the boundaries of a digitalized economy. At least on paper, "brick-and-mortar" goods seem to loose their pace, whereas intelligent devices open new consumption opportunities. Such aspects are being presented in the first part of the research, which also attempts to present a definition of e-books, for better understanding the Methodology and Results section. This former one looks at the survey itself, whereas the paper concludes with a Discussions section that tries to establish a link to the third sector of the economy and, finally, presents the limitations of the article.

Keywords: e-commerce; public sector; books; social economy (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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http://jppc.ro/index.php/jppc/article/download/298/266 First version, 2015 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:cta:jcppxx:4157

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