Market Entry Mode Predictors: Evidence from Austrian Companies Targeting Central European Markets

Sophie Wiesinger () and Pavel Štrach ()
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Sophie Wiesinger: Upper Austria University of Applied Sciences, Steyr, Austria
Pavel Štrach: ŠKODA AUTO University, Mladá Boleslav, Czech Republic

Marketing Science & Inspirations, 2015, vol. 10, issue 3, 2-10

Abstract: Market entry mode choice has been one of the core topics in international business literature. The study contributes to the discussion about predictors for a particular entry mode. The findings, based on the 2013 barometer study among 244 Austrian companies with substantial market presence in CEE markets, reveal that company size, strategic orientation and overall international experience may play a significant role when committing resources and establishing a subsidiary in a country. The evolutionary approach to market entry strategies represented by the Uppsala model may still be valid even when examined on the regional (CEE) level.

Keywords: CEE countries; market entry; international business; Uppsala model (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:10:y:2015:i:3:p:2-10

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