Marketing problems of subject called Ethical hacking

Vincent Karovič (), Vincent Karovič (), Peter Veselý () and František Olšavský ()
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Vincent Karovič: Comenius University in Bratislava, Bratislava, Slovak Republic
Vincent Karovič: Comenius University in Bratislava, Bratislava, Slovak Republic
Peter Veselý: Comenius University in Bratislava, Bratislava, Slovak Republic
František Olšavský: Comenius University in Bratislava, Bratislava, Slovak Republic

Marketing Science & Inspirations, 2016, vol. 11, issue 4, 32-37

Abstract: Marketing problems of subject called ethical hacking, which is taught at the Faculty of Management at Comenius University in Bratislava are listed below. The starting point is to understand the timeline and potential of innovation of topics of ethical hacking in connection with the work of managers elucidated during this teaching subjects. Education of students progresses through the security system OpenStack virtualization environments in which students have the opportunity to test information operating systems including the so-called “Sandbox” without risk of interference damage to the school network. Marketing support of subject aims to increase the interest of relevant target groups of learners who, after completing university education will evaluate the lessons learned in practice, we communicate the usefulness of the object in the student’s Crucial is the choice of subjects Ethical Hacking. A critical factor in promoting the subject can be considered the strength of the spoken word marketing communication tools.

Keywords: ethical hacking; marketing of subject; word of mouth; marketing communication (search for similar items in EconPapers)
JEL-codes: I23 M31 (search for similar items in EconPapers)
Date: 2016
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