Code of conduct in retail

Eva Jaderná () and Martina Beránek
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Eva Jaderná: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Martina Beránek: ŠKODA AUTO University, Mladá Boleslav, Czech Republic

Marketing Science & Inspirations, 2017, vol. 12, issue 3, 47-54

Abstract: The paper presents the important role of problem solutions, which are in retail connected to customer and environment protection and social development. The solution of these problems offers Code of Conduct with the declaration of proactive approach to the solution of the ethical problems. Some retail chains follow the interest in society in the strategy of Corporate Social Responsibility. These strategies are an important part of formation of the corporate identity in retail.

Keywords: code of conduct; ethical standards; business ethics; corporate social responsibility; retail (search for similar items in EconPapers)
JEL-codes: M14 M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:12:y:2017:i:3:p:47-54

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