Project method of teaching of Marketing at university

Eva Jaderná and Martina Beránek
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Eva Jaderná: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Martina Beránek: ŠKODA AUTO University, Mladá Boleslav, Czech Republic

Marketing Science & Inspirations, 2017, vol. 12, issue 4, 42-50

Abstract: The paper focuses on the presentation of the primary impact assessment of the chosen teaching method, namely project based learning, students’ attitudes, the development of their competencies and the results of the final test in connection with the teaching of the subject of marketing. In the first part, attention is focused on the brief presentation of the project method, followed firstly by the general definition of the tools of this form of teaching and the presentation of a specific aid in the form of a selected computer program. Then, the results of the survey are commented on in the form of comparison of two groups of students taught by different teaching methods. In conclusion, the outline of the follow-up research is summarized and the contribution of project teaching for the future professional life of students is outlined.

Keywords: marketing mix; marketing strategy; project teaching; computer simulation (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:12:y:2017:i:4:p:42-50

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