Everyday Internet Use. How Do End Users Use the Mobile Internet?

Marcus Diedrich ()
Additional contact information
Marcus Diedrich: Diedrichs Creativ-Bad, Hallenberg, Germany

Marketing Science & Inspirations, 2018, vol. 13, issue 1, 21-29

Abstract: The smartphone is the most personal of all devices and for many of its users has long become the most important access to the internet. The usage is characterized by many short and targeted accesses. Many of these so-called mobile moments are context-related and therefore fundamentally different from the stationary online usage. As the smartphone accompanies its user throughout the day, it is always within reach and becomes a personal assistant for him. It provides access to a variety of apps that take on everyday functions and interact with the increasingly connected world.

Keywords: social media marketing; social networks; Web 2.0; mobile internet; Millennials; Generation Y (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://msijournal.com/how-do-end-users-use-the-mobile-internet/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:13:y:2018:i:1:p:21-29

Access Statistics for this article

More articles in Marketing Science & Inspirations from Comenius University in Bratislava, Faculty of Management Contact information at EDIRC.
Bibliographic data for series maintained by Frantisek Olsavsky ().