Selected Aspects of Green Behaviour of Czech Consumers

Eva Jaderná (), Radka Picková (), Jana Přikrylová () and Karel Samek
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Eva Jaderná: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Radka Picková: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Jana Přikrylová: ŠKODA AUTO University, Mladá Boleslav, Czech Republic
Karel Samek: ŠKODA AUTO University, Mladá Boleslav, Czech Republic

Marketing Science & Inspirations, 2018, vol. 13, issue 3, 2-10

Abstract: The paper presents the results of research concerning the green behaviour of Czech consumers. Environmental protection is one of the most widely discussed topics all over the world, and environmental education has become an important part of the Czech educational system. Generation Y could be called “the green generation”. But what is the situation across all of generations of Czech consumers? How do they behave with regards to environmental protection and which green activities do they provide in their everyday life?

Keywords: green behaviour; consumer; environmental protection; recycling; waste reduction; packaging; energy and water consumption (search for similar items in EconPapers)
JEL-codes: L62 M11 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:cub:journm:v:13:y:2018:i:3:p:2-10

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