GDPR Issues from a Marketing Perspective

Peter Veselý ()
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Peter Veselý: Comenius University in Bratislava, Bratislava, Slovak Republic

Marketing Science & Inspirations, 2018, vol. 13, issue 4, 43-55

Abstract: In the case of running e-shop under the new conditions of the GDPR Regulation, the marketer faces several problems. The interpretation of the regulation is not clear and few areas will limit its possibilities. For example, the question arises as to whether personal data may be used for other purposes, or other questions as to the legal bases for the processing of personal data.

Keywords: GDPR; marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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