The Evolution of Shell’s Stakeholder Approach: A Case Study

Jane Wei-Skillern

Business Ethics Quarterly, 2004, vol. 14, issue 4, 713-728

Abstract: Shell’s efforts to integrate the stakeholder management approach into its business practice worldwide involved the gradual development of a long-term, comprehensive strategy. This paper draws on stakeholder management theory and Shell’s experience to identify critical factors that contribute to the process of institutionalizing the principle of stakeholder management in a global company. A key lesson to be drawn from the case is the necessity of ensuring that the process allows for continuous learning, adaptation, and refinement.

Date: 2004
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