Environmental Issues in Product Development Processes: Paradigm Shift in a Finnish Packaging Company

Minna Halme

Business Ethics Quarterly, 1995, vol. 5, issue 4, 713-733

Abstract: The debate about the differing philosophies of human-nature relationship is ongoing. Several studies discuss the need to develop and adopt a new environmental paradigm to replace the neoclassical economic paradigm predominant in Western societies. This issue has been discussed mainly at a societal level. Society or societies are, however, entities that consist of smaller particles. If a phenomenon is supposed to exist in an entity, signs of the phenomenon should also be found in its particles, business enterprises among others. This paper examines a shift of a managerial paradigm in a business organization, since not only the actions of individuals and governments but also those of business enterprises account for the preservation of the natural environment. It studies empirically how a managerial paradigm can shift from “traditional managerial thinking” to “environment-related management.” Two frameworks will be developed for this purpose.

Date: 1995
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