A Note on Continuity of Enterprise

Arthur H. Cole

Business History Review, 1961, vol. 35, issue 1, 75-88

Abstract: If an “index of continuity” for business enterprise could be constructed, it would show a distinct rise over the years. Reasons for and significance of this trend are examined, and distinctive mortality rates in various kinds of enterprises are identified. Appropriate data, however, have only recently begun to be recorded. With a sound statistical base, some form of enterprise life insurance may be possible; indeed, certain starts have already been made in this direction.

Date: 1961
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