Better Living: Advertising, Media, and the New Vocabulary of Business Leadership. By William L. BirdJr Evanston, Ill.: Northwestern University Press, 1999. x + 288. Bibliography, figures, index, and notes. Cloth, $30.00. ISBN 0810115859

Daniel Horowitz

Business History Review, 1999, vol. 73, issue 4, 754-756

Date: 1999
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