Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. ByNancy F. Koehn. Boston: Harvard Business School Press, 2001. 470 pp. Notes, index, illustrations, figures, tables. Cloth, $39.95. ISBN 1-578-51221-2

George David Smith

Business History Review, 2002, vol. 76, issue 1, 141-144

Date: 2002
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