Milestones in Marketing

John A. Quelch and Katherine E. Jocz

Business History Review, 2008, vol. 82, issue 4, 827-838

Abstract: We invited John Quelch and Katherine Jocz, authors of Greater Good: How Good Marketing Makes for Better Democracy (2008), to discuss some of the articles they found most interesting and important from the past half-century of marketing journals.

Date: 2008
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