Martin Kornberger. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press, 2010. xx + 308 pp. ISBN 978-0-521-898263, $95.00 (cloth); 978-0-521-72690-0, $35.99 (paper)

Higgins, David

Martin Kornberger. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press, 2010. xx + 308 pp. ISBN 978-0-521-898263, $95.00 (cloth); 978-0-521-72690-0, $35.99 (paper)

Enterprise & Society, 2012, vol. 13, issue 2, 440-442

Date: 2012
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