Does SKDA Make It Too Easy for Survey Practitioners and Clients to Avoid Harder (OD) Challenges?

Allen I. Kraut

Industrial and Organizational Psychology, 2017, vol. 10, issue 2, 265-268

Abstract: A fair reading of Cucina, Walmsley, Gast, Martin, and Curtin's (2017) astute analysis of survey key driver analysis (SKDA) presents a good case that such analyses are driving down the wrong road and should slow down or come to a halt. In large part, the SKDA they describe seems to be a misleading set of exercises.

Date: 2017
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