Unit Asking — a method for increasing donations: A replication and extension

Hulda Karlsson, Simon Hellström, Hajdi Moche and Daniel Västfjäll

Judgment and Decision Making, 2020, vol. 15, issue 6, 989-993

Abstract: We replicate and extend unit asking – a method to increase donations by first asking donors for their willingness to donate for one unit and then asking for donations for multiple units (Hsee, Zhang & Xu, 2013) We conducted a large scale replication and extension using a 2 (unit asking, control) × 3 (domains; children (original), animals, environment) between-subjects design. Across three domains, we find that unit asking increased donations, suggesting that this method can be used to increase giving to different charitable causes.

Date: 2020
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