The management model of the formation of the ecosystem of the silver economy in the creative industries

D. N. Shadrov ()

Scientific notes of the Russian academy of entrepreneurship, 2026, vol. 25, issue 3

Abstract: The article examines the theoretical and organizational and managerial foundations of the formation of the ecosystem of the silver economy in the creative industries. The relevance of the study is due to the demographic aging of the population, the expansion of the economic potential of older age groups and the growing role of the creative economy. The content of the ecosystem of the silver economy in the creative industries is clarified, the composition of its main subjects is determined, their functions and mechanisms of interaction are revealed. The author’s management model is proposed, which includes target, subject, resource, organizational, instrumental, process and effective blocks. The main directions of the ecosystem functioning have been identified: the development of silver employment, entrepreneurship, education, digital inclusion, intergenerational mentoring and the commercialization of creative products. The indicators for assessing the organizational, economic, competence and social effectiveness of the model are formulated.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y:2026:id:1253

DOI: 10.24182/2073-6258-2026-25-3-46-50

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