Marketing concept of promotion’s management of Russian civil helicopters on international markets

Yu. V. Krivolutsky ()

Scientific notes of the Russian academy of entrepreneurship, vol. 19, issue 1

Abstract: This article shows that international multilayer market segmentation of civil helicopters is the base marketing concept for the company, which develops and produces civil helicopters. Implementation of the concept would likely assist the Russian helicopters' markets widening, own production development and technological update.

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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y::id:108

DOI: 10.24182/2073-6258-2020-19-1-146-153

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