Tool prototyping is a new marketing approach of diversification in today’s demanding market

V. E. Gladkova (), V. V. Zharikov () and N. I. Markina ()

Scientific notes of the Russian academy of entrepreneurship, issue 48

Abstract: The modern car market is now clearly structured and aimed at a specialized (and often even specific) target segments (street racers, elite class, business class, middle class, low cost cars for young people, a family car, a car for farmers, taxi, passenger taxis, taxis for people with disabilities, special vehicles, military, ambulance, emergency, technician, gas service, fire services, cash-in-transit, escort vehicles, etc.). For a more in-depth coverage of the consumer market, many car manufacturers starting-out to produce prototypes leading and well-proven models of cars, allowing them to gain additional profit with mini maliniemi costs.

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