Statistical analysis of marketing communication

A. V. Balabanova () and G. T. Zhuravlev ()

Scientific notes of the Russian academy of entrepreneurship, issue 48

Abstract: The article deals with the explanation of students « communication in social networks, search for new information, positive emotional experiences, summarizes the results of a survey of students about behavior in social networks. describes methods of processing and analysis of sociological information, in particular, rank correlation and regression equations.

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