Communicational audit and coverage of sports and entertainment events

N. Y. Goncharova ()

Scientific notes of the Russian academy of entrepreneurship, vol. 17, issue 4

Abstract: The article deals with the application of the principles of communication audit to assess the quality of coverage of sports and entertainment events. The model for the implementation of the communication audit is highlighted, internet communication and there efficiency are analyzed.

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Persistent link: https://EconPapers.repec.org/RePEc:cvt:journl:y::id:662

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