Innovation and Strategic Planning for Digital Investment Projects

Yorlis Josefina Mora de Montero and Luis Alfredo Figuera Lara
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Yorlis Josefina Mora de Montero: Universidad Nacional Abierta, Dirección de Investigación y Postgrado, Maestría En Administración De Negocios. Venezuela
Luis Alfredo Figuera Lara: Universidad Nacional Abierta, Dirección de Investigación y Postgrado, Maestría En Administración De Negocios. Venezuela

Diginomics, 2023, vol. 2, 54

Abstract: Introduction: The research addressed the need for Venezuelan small and medium-sized enterprises (SMEs) to adapt to the digital and globalized environment. It recognized that innovation, strategic planning and efficient management of investment projects were determinant for their sustainability. It was based on theories of business strategy, business models and digital competencies, also considering the Venezuelan legal framework and the role of FONDO Bolívar as a support agency.Development: The study reviewed precedents where business plans were implemented with digital tools, mobile applications and online marketing, as well as research on the influence of strategic planning in public and private projects. Business models such as Waterfall, Agile, Lean Startup and Canvas were analyzed, the latter standing out for its comprehensive approach. Digital competencies based on the European framework DigComp 2.0 and their relevance in the formulation and evaluation of investment projects were also evaluated. The analysis included market, supply, demand and commercialization studies, emphasizing that profitability should be accompanied by social value. The importance of digital transformation through the use of artifacts and platforms such as AI, Big Data and e-commerce was also reviewed.Conclusions: The research concluded that SMEs needed to integrate innovation, digital competencies and strategic planning in a model tailored to their needs. It proposed a digital business strategy that would optimize the formulation and evaluation of projects, ensuring their economic and social viability, in coherence with national policies and taking advantage of the opportunities provided by emerging technologies.

Keywords: SMEs; digital strategy; business models; digital competencies; investment projects (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:cwg:digino:v:2:y:2023:id:54

DOI: 10.56294/digi202354

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