Impact of creating an online store to market organic products

Susgein Julissa Miranda Cansing, Eliany Judith Torres Barraza, Martha Rosario Silva Cuastuza and Jenrry Fredy Chávez-Arizala
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Susgein Julissa Miranda Cansing: Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador
Eliany Judith Torres Barraza: Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador
Martha Rosario Silva Cuastuza: Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador
Jenrry Fredy Chávez-Arizala: Instituto Superior Tecnológico Adventista del Ecuador, Santo Domingo, Ecuador

Diginomics, 2025, vol. 4, 212

Abstract: Introduction: to define digital marketing as an adaptive and technological process through which companies create, communicate, deliver, and maintain value with their customers. Objective: to determine the impact of creating an online store to market organic products. Method: an observational, descriptive, and cross-sectional study was conducted. The population consisted of environmentally conscious individuals interested in improving their health and that of the planet through their purchasing decisions. A simple random sampling method was used with 115 people who were sent a questionnaire to determine how frequently they consume organic foods. Results: 83 % of respondents frequently consume nuts, 98 % are motivated by the quality and benefits of consuming nuts, 42 % of respondents set aside $10 monthly, educational videos are preferred by 59 %, 40 % prefer to buy by the pound, and 75 % of respondents agree to receive promotions and offers via WhatsApp. Conclusions: the creation of an online store for the sale of organic products in Ecuador is part of a context of market expansion and alignment with global trends in healthy and sustainable consumption.

Keywords: E-commerce; Organic products; Digital marketing; Sustainability; Consumer behavior (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:cwg:digino:v:4:y:2025:id:212

DOI: 10.56294/digi2025212

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