Towards social inclusion: Argentine influencers with disabilities in the digital era

Josefina Stanglino and Carolina Cerruti
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Josefina Stanglino: Universidad Siglo 21, Licenciatura en Relaciones Públicas e Institucionales. Córdoba, Argentina
Carolina Cerruti: Universidad Siglo 21, Licenciatura en Relaciones Públicas e Institucionales. Córdoba, Argentina

Neurodivergences, 2023, vol. 2, 61

Abstract: Considering social networks as an opportunity to demystify and make disability visible, this study wanted to answer which is the impact of the communications of argentine influencers with disabilities in the social network known as "Instagram". Based on a descriptive study, with a mixed approach, 5 influencers were surveyed and their communications were analyzed in order to respond to the objectives set. The results showed that the impact of their communications is positive, since this platform allows them to share their experiences, interact with their audience and inform about disability and accessibility, providing an effective influence that promotes respect for diversity. It was concluded that Instagram can be considered a superior social network that could be used to eradicate certain barriers and therefore favor the inclusion of people with disabilities in society. The findings of this study were able to answer our research question and, consequently, new and extremely interesting questions appeared for future research and enriching for the discipline of Public Relations.

Keywords: social inclusion; influencers; disability; communication impact; Instagram (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:cwj:neurod:v:2:y:2023:id:61

DOI: 10.56294/neuro202361

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