Challenges Associated with the Use of Technology in Supermarkets in Livingstone District, Zambia

Iona Sichimbwe and Mary Lubinda
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Iona Sichimbwe: School of Business, Mulungushi University
Mary Lubinda: Mulungushi University

African Journal of Commercial Studies, 2026, vol. 7, issue 4

Abstract: The increasing adoption of technology in supermarket operations has improved transaction processing, stock management, communication, and customer service. However, the effective use of these technologies remains constrained by several organizational, technical, and infrastructural challenges. This study aimed to identify the challenges associated with the use of technology in selected supermarkets in Livingstone District, Zambia. A qualitative case-study design was employed involving 25 purposively selected participants comprising supermarket managers, supervisors, cashiers, inventory and stock-management personnel, and information technology support staff. Data were collected through in-depth interviews and non-participant observations and analyzed using thematic analysis. The findings identified five major challenges: inadequate employee training and technological skills, system failures and technical problems, poor internet connectivity, employee resistance to technological change, and the high cost of maintaining technological systems. These challenges reduced employee confidence, delayed customer transactions, interrupted stock-management activities, increased operational pressure, and limited the extent to which supermarkets benefited from technology. The study concluded that installing technological systems alone does not automatically improve supermarket productivity. Effective technology use requires adequately trained employees, dependable internet infrastructure, accessible technical support, regular system maintenance, and effective change-management practices. The study recommends continuous practical training, preventive system maintenance, reliable backup internet connections, adequate budgeting for technological support, and greater employee involvement when introducing or upgrading workplace technologies. These findings provide practical evidence for supermarket managers, technology providers, and policymakers seeking to strengthen digital retail operations in Zambia.

Keywords: Employees; Challenges; Policymakers' Environments; Technology (search for similar items in EconPapers)
JEL-codes: J24 L81 M15 O33 (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:cwk:ajocsl:2026-051

DOI: 10.59413/ajocs/v7.i4.18

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